Website case study · Luxury jewellery

Aurelia Jewels

A dark-gold jewellery house online — cinematic product light, 360° staging, and a boutique checkout that feels like the counter.

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Charcoal · gold · serif heritage

Aurelia Jewels luxury website hero with diamond ring

Hero

Aurelia product detail and collection grid

Collections

Project story

Brief → build → outcome

The brief
A bridal jeweller’s old site looked like a catalogue dump. High-intent clients would not trust it with a card or a private appointment.
What we built
We designed a heritage-meets-modern storefront: charcoal canvas, gold accents, serif headlines, 360° product viewers, lookbook collections, and GST-ready enquiry + checkout.
The outcome
The site sells like the showroom. Bridal enquiries arrive with intent, and the product film becomes the sales asset before the first call.
  • 360° product staging
  • Bridal lookbooks
  • Private appointment booking
  • UPI / Razorpay + GST invoices
Next.jsGSAPThree.jsRazorpay

Client reviews

What they said after launch

instagram

This is the energy we wanted — dark, gold, quiet. Clients screenshot the ring page like it’s a lookbook.

James Whitmore

CEO · jewellery house

whatsapp

Bridal leads now ask for appointments, not ‘is this authentic?’. The site finally matches the counter.

Charlotte Hayes

Creative director · London